PARRA WINE CO. IN THE NEWS
FORBES-THESE SMALL WINE BRANDS FOUND OPPORTUNITY IN 2020
Meanwhile, in Oregon’s Willamette Valley, Sam Parra, founder of PARRA Wine Co., is getting the word out about about his wine brand’s first release. READ THE STORY
EXPANDING THE NARRATIVE OF HISPANIC CULTURE IN WINE, COAST TO COAST
Sam Parra of Parra Wine Co. recognized the support for Latino businesses from both inside and outside the community. “We’ve had great success from Latino clients,” he said, and others “who may not be Latino clients but they want to support a Latino business. READ THE STORY
WHITE WINES THAT AREN’T WHAT THEY’RE SUPPOSED TO BE: BREAKING ROUTINES TO START THE SUMMER SIPPING SEASON RIGHT
Winemaker Sam Parra sourced the fruit for this albariño from One Heart Vineyard in Turner, Oregon, located in the South Salem Hills. READ THE STORY
WINE ENTHUSIAST-UNDERSTANDING CLAY SOILS IN WINE FT. SAM PARRA
Some wine professionals believe clay best serves grape vines in conjunction with other soil types. “On the viticulture side, clay makes me think of the long hours my uncle and grandfather would put in,” says Parra, whose relatives worked in vineyards in Napa Valley. READ THE STORY
‘DIVE IN AND DO THE WORK’: 5 QUESTIONS WITH SAM PARRA
Parra left Napa to pursue his own wine career in Oregon’s Willamette Valley in 2016. “I always had a dream to have a brand,” he says, and found that Oregon was more affordable than California. READ THE STORY
TASTE FOR EQUITY: LUNA CONTRERAS AND SAM PARRA
TRAVEL OREGON-RAISE A GLASS TO OREGON’S LATINX WINERIES
You won’t find PARRA Wine Co. bottles in stores or restaurants yet — winemaker Sam Parra is currently selling his single-vineyard wines exclusively through his mailing list. READ THE STORY
OREGONIAN-CALIFORNIA EXPATRIATE’S WINE DREAMS COME TRUE IN OREGON
Sam Parra doesn’t give up easily. When a financial decision meant leaving northern California in his rearview mirror, Parra knew just where to go to pursue his winemaking dream: Oregon. His Parra Wine Co. is one of the newest wineries on Oregon’s wine scene. READ THE STORY
PORTLAND MONTHLY-CELEBRATING HISPANIC ROOTS HIGHLIGHTS WILLAMETTE VALLEY WINEMAKERS
Stay tuned for the panel on October 1, when six Latinx winemakers in the Willamette Valley will discuss their experiences in English and Spanish. Sam Parra’s family has been in the wine industry for three generations. READ THE STORY
Tempranillo is uncommon in the Willamette Valley, but sommelier Miguel Marquez Garcia at Vino Veritas Wine Bar points to a favorite: Parra Wine Company’s tempranillo, grown from a single vineyard in the Eola-Amity Hills. “It’s very elegant yet packed with flavor, and it’s a perfect demonstration of the diversity we can achieve in this region.” READ THE STORY
MEET YOU NEW FAVORITE WINE THIS HOLIDAY SEASON
KOIN 6-THIRSTY THURSDAY: PARRA WINE COMPANY
Sam Parra, the owner of the Parra Wine Company, joined AM Extra to talk about his message and his wine business, his Napa Valley roots and why it’s important to empower the Latinx community and businesses. READ THE STORY
OREGON WINE PRESS-MATCHING MEXICAN FARE WITH OREGON WINES
Americans devour Mexican food so frequently, we can hardly call it “foreign.” The cuisine flourishes from coast to coast, tempting us with many approaches, from traditional to inventive, from taco trucks to fine dining. READ THE STORY
OREGON WINE PRESS-LATINX LEADERSHIP MAKING WAVES IN OREGON
Oregon’s Hispanic wine grape growers, winemakers and business professionals have enriched every aspect of our statewide community for six decades so far. Meet some of Oregon’s most dynamic LatinX power players contributing to their wine communities today: READ THE STORY
This fall, Hispanic winery owners and winemakers will unite to celebrate their common roots, the unique journeys that led them to Oregon, the vineyards they manage, the premier wines they produce. READ THE STORY
OREGON WINE PRESS-LATINX & PROUD
CANOPY-MAKING WINE ON A SHOESTRING
Sam Parra doesn’t have a vine or a winery to his name, but he’s still producing some distinctive Tempranillo and Albariño wines in Oregon’s Willamette Valley.
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Connecting the past and the future in the perfect glass of Tempranillo. READ THE STORY
WILLAMETTE VALLEY LIFE MAGAZINE
This interview is with Sam Parra of Parra Wine Company. In this interview, Sam talks about how wine came naturally to him, his various experiences with wine, the education he received, and where he went from there. READ THE STORY
OREGON WINE HISTORY ARCHIVE
A Small Group of Oregon Wineries Honoring the Roots that Brings Us Together & Move Us Forward. READ THE STORY
CELEBRATING HISPANIC ROOTS
HOS BRUTALITY - YOUTUBE
Find out where to eat, drink and spend time in the Willamette Valley from the people that live and work here. We review wineries, restaurants, bars and breweries. Sometimes beautiful. Sometimes brutal. Always honest. WATCH VIDEO EPISODE 7
Here in Salem, Oregon and it’s surrounding areas. Broadcasting live from the heart of the city. Having conversations with locals about anything & everything. Let’s have a great conversation & get lost in the rabbit holes of our weird town. What’s good in your life? LISTEN TO THE PODCAST
DTRH PODCAST BY LUIS NORIEGA
Drawing on his experiences at wineries, his connections in Oregon and the advice of a consulting winemaker, Sam produced his very first wine, a Tempranillo from the Van Duzer Corridor, in 2019, under the Parra Wine Co. label. With this label, he’s hoping to highlight some of the incredible single vineyard sites around the area.
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WINE BUSINESS-PARRA WINE CO
SEVENFIFTYDAILY-MEET THE NEW MEXICAN-AMERICAN WINEMAKERS
Inspired by their predecessors’ hard work and achievements, these young pioneers bring new wine making styles—and a new agenda—as they carve their own path in the industry.
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We are joined by Parra Wine Company's owner and winemaker, Sam Parra, to discuss his Willamette Valley Albariño and Palmetto Wine Sellers owner, Rocky "The Wine Guy" to taste an orange Albariño. Listen to learn about the Albariño varietal growing in Oregon, why Sam chose Willamette Valley.
LISTEN TO THE PODCAST
WINES TO FIND PODCAST
LATINO FOUNDER HOUR PODCAST-EPISODE 153 WITH SAM PARRA
Today we welcome Sam Parra founder of Parra Wine Co. and we get to know his begginings in Santa Helena and his journey to Oregon.
watch the videocast
PARRA WINE CO ON VIDEO
Check out Sam from Parra Wines, for more info @comidazo on IG. Watch on youtube
COMO?! WITH ARMANDO TAM
BEYOND THE TASTE WITH OSCAR PERALTA
Sam parra, proprietor PARRA Wine Co was established in 2019 by proprietor Sam Parra. His last name is a Spanish and Portuguese surname meaning grapevine or trellis. Watch on youtube
UNCORKED & CULTURED
A panel discussion on Labor Rights, Vineyard Management, supporting farmworker's advocacy, and resources. Featuring Amelia Ceja of Ceja Vineyards; Sam Parra of Parra Wine Co.; and Irineo Hernandez Barron of Sonoma Vineyards Watch on youtube
LEARN MORE ABOUT SAM PARRA
Read more about Sam's story, thru his interview with Portland Through a Latinx Lens, an online art gallery which engages with and promotes the expression of stories from a variety of Latinx individuals within the community. READ THE STORY